Who are these guys, and why should I believe in them?
Every brewery has a story. This is ours.
In this behind the scenes conversation, we share how Carnival Dogs Brewing Co. comes to life, from recipe development and beer names to the artwork that defines each label. It’s an honest look at our creative process, the passion behind what we’re building, and the vision that drives us forward.
If you’re considering becoming part of our journey, this is the best place to start.
Investor Waitlist Now Open
Invest in Carnival Dogs Brewing Co.
We’re building more than a brewery. We’re creating a destination inspired by great beer, memorable food, music, movies, and the stories that bring people together.
Carnival Dogs Brewing Co. is currently preparing to launch an investment opportunity through Wefunder. While the campaign is not yet live, you can join the investor waitlist to receive updates, launch announcements, and early access information.
The Story So Far
Why Carnival Dogs Brewing Co.?
01
30+ Original Recipes
A full brewing program developed across lagers, IPAs, stouts, meads, and ciders — ready to pour from day one.
02
Complete Brand System
Label artwork, packaging, and a visual identity already built around music, movies, video games and the stories that shaped us.
03
A Real Food Program
A deli-inspired kitchen serving handcrafted sandwiches designed to stand on their own, not just soak up beer.
04
The Sarasota Opportunity
A growing market with room for an independent, story-driven brewery built for locals and visitors alike.
05
Founders Who've Done This
Three brothers with real hospitality, brewing, and operations experience building this from the ground up.
06
A Destination, Not Just a Taproom
Live music, movie nights, vinyl nights & conversation…a place built to be the highlight of someone’s day.
For Investors
Investor Resources
Financial Projections & Opening Cost Projections
Our early-stage financial modeling, growth assumptions & opening cost breakdown.
Business Plan Summary
The core of our plan — concept, market & roadmap to opening day.
Use of Investment
Building Something Worth Visiting
A look at where investment goes; not as numbers but as the pieces that come together to open our doors.
Carnival Dogs
Brewery Equipment
Tanks, brewing systems & fermentation
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Taproom Buildout
Designing the space people gather in
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Kitchen Equipment
Outfitting the deli-inspired kitchen
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Licensing & Permits
Making it official, the right way
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Furniture & Fixtures
Seating, bar tops, the little details
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Working Capital
Keeping the lights on through launch
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Marketing & Launch
Telling people we’re open
Questions, Answered
Frequently Asked Questions
Carnival Dogs Brewing Co. is a planned craft brewery, taproom, and deli-style kitchen built around exceptional beer, quality food, and a nostalgic entertainment experience. Our concept combines house-made craft beer, scratch-made sandwiches, retro gaming, movie nights, music, and community events under one roof.
While many breweries focus primarily on beer, we are building a destination. We believe customers are increasingly looking for experiences rather than simply products. Our goal is to create a place people visit for the atmosphere, food, events, and community just as much as the beer itself.
Our identity is built around pop culture, music, movies, nostalgia, and storytelling. Every beer has its own character and personality. Combined with our deli kitchen, themed events, retro entertainment, and unique branding, we are creating an experience that stands apart from traditional taprooms.
We have completed recipe development, branding, label design, always working on website development, investor materials, operational planning, and business documentation. We are currently seeking funding and the right location to bring the concept to life.
Funds raised will primarily be used for equipment, leasehold improvements, licensing, permitting, taproom buildout, kitchen equipment, initial inventory, working capital, and launch marketing.
Food increases customer visit frequency, average ticket size, and overall revenue stability. A quality food program also encourages longer customer stays and creates opportunities for lunch, dinner, and event traffic beyond beer sales alone.
Our lineup includes lagers, pilsners, IPAs, stouts, porters, honey ales, fruit beers, meads, and specialty offerings. We have already developed more than 30 recipes designed to appeal to both craft beer enthusiasts and casual drinkers.
Carnival Dogs Brewing Co. was founded by brothers Jacob Garrison, Tristan Garrison, and Justin Garrison. Together, the team brings experience in brewing, hospitality, operations, branding, marketing, and creative development.
Sarasota continues to experience strong population growth, tourism, and demand for unique dining and entertainment experiences. We believe the market provides an excellent opportunity for a brewery that offers something distinctly different from existing options.
Our strategy combines strong branding, social media marketing, local partnerships, community events, entertainment programming, email marketing, food offerings, and a unique customer experience that encourages repeat visits and word-of-mouth growth.
We are not attempting to outproduce larger breweries. Our focus is local connection, memorable experiences, unique branding, quality products, and creating a place customers feel emotionally connected to and want to return to regularly.
Revenue is expected to come from beer sales, food sales, merchandise, special events, memberships, private rentals, packaged products, and future distribution opportunities.
Our timeline relies on our continued securement of funding, finalizing a location, permitting, and construction. We are focused on building responsibly rather than rushing the process, and we will provide regular updates throughout each stage.
Like any startup, risks include construction delays, permitting challenges, economic conditions, rising costs, competition, and achieving projected customer traffic. We believe careful planning and disciplined execution help reduce these risks.
We believe the people who support Carnival Dogs should have the opportunity to participate in its growth. Community investors become part of our story and help us build something meaningful together.
Investors will receive regular updates regarding milestones, fundraising progress, buildout progress, operational developments, and key company achievements.
Our primary goals are opening a successful brewery and taproom, establishing a loyal customer base, building sustainable revenue, maintaining product quality, and creating a strong foundation for long-term growth.
Our initial focus is executing the first location successfully. Future opportunities may include additional locations, expanded distribution, packaged products, collaborations, and new experiences, but only after establishing a strong operational foundation.
Carnival Dogs is built around the things we genuinely love: great beer, great food, music, movies, nostalgia, creativity, and community. This isn’t a concept created by a marketing team. It’s a reflection of who we are and what we want to share with others.
Investing in a startup is inherently risky, and no returns are guaranteed. We encourage every investor to make their own informed decision. For those who believe in our vision, investing provides an opportunity to help bring a unique brewery concept to life while participating in its potential future success.
The founders have invested substantial monetary values, time, effort, and personal resources into developing Carnival Dogs Brewing Co., including recipe development, branding, business planning, legal documentation, operational systems, marketing assets, and launch preparation. We are fully committed to building this company for the long term and have spent years developing the concept before seeking public investment.
Help Bring Carnival Dogs
Brewing Co. To Life
We’re still searching for the right home, refining recipes, and building toward opening day. Join the investor waitlist to be among the first to hear when our Wefunder campaign launches.